We agree with Channel 10’s The Project – Seaweed will be an IMPACT Beauty hero for Cosmetics

We agree with Channel 10’s "The Project" – Seaweed will be an IMPACT Beauty hero for cosmetics that can contribute to the bigger picture – botanicals for CO2 sequestration and anti-aging!

Seaweed has long been recognised for its potential as an initiative to decarbonise our planet and reduce the impact of climate change. If we can grow demand for cross-industry consumption and solutions, we can scale ethically and ecologically responsible supply. Drawing on the concept of Biomimicry, we believe cosmetics can play an important role. Consumer insights indicate the next major trends will be REGENERATIVE IMPACT BEAUTY - responsible, accountable, and transparent ingredient choices across the product lifecycle.

Seaweed has gained significant attention in the Australian press over the weekend. Last night, you may have heard references to scientific breakthroughs from scientists based at Flinders University, SA, in relation to collagen stimulation. Congratulations on another inspiring example of plant science innovation coming out of Australia!

Over the past decade, global demand for seaweed extracts has grown, resulting in our portfolio continuing to expand. We currently offer:


Another reason we LOVE seaweed is for their exciting phyto-compounds, like polysaccharides, loliolide, phlorotannins, amino acids, and other phenolics considered important for addressing anti-aging concerns!

Why is it important to our planet?

Carbon Sequestration: 

  1. Natural Carbon Sinks: Seaweed and algae grow rapidly. During their growth, they photosynthesize and absorb carbon dioxide from the atmosphere, acting as effective carbon sinks.
  2. Potential for Blue Carbon Storage: Blue carbon refers to the carbon captured by the world's ocean and coastal ecosystems. Seaweeds and algae play a vital role in this, especially when compared to terrestrial forests.
  3. Biomass Utilisation: Once harvested, the biomass of these marine organisms can be converted into products, from biofuels to bioplastics, reducing our reliance on fossil fuels.

Additional Benefits:

  1. Responsible Growth: Algae and seaweed farming can be sustainable, especially when integrated with other aquaculture operations. It doesn't require freshwater, fertilisers, or pesticides. Reference: WWF 
  2. Economic Value: The rising demand for seaweed and algae-based products can boost local economies, especially in coastal areas. c) Biodiversity: Seaweed farming can foster habitats for diverse marine life.
  3. Seaweed and algae are making waves in the skincare industry and environmental conservation. Their benefits range from nourishing skin to helping decarbonise our planet. As regenerative and responsible cosmetic ingredients, they can become crucial for a sustainable future.

This is one of the reasons why we follow our Eco-Responsible Principles:

  • Ethical sourcing of raw materials.
  • Rain-harvested, filtered, and deionised water to the highest standards, conserving public supply.
  • Minimal and responsible waste management: By-products are biodegradable, repurposed, or composted.
  • Revaluing and upcycling surplus produce and waste to maximise crop value.
  • Strengthening partnerships to bolster Indigenous inclusion in the supply chain.
  • Energy-efficient, rapid processes to mitigate environmental impact.
  • The use of solar panels signifies our commitment to eco-conscious manufacturing. 

JOIN the movement to opt for in for ingredients that create a REAL IMPACT!