Products Consumers Trust. Outcomes Competitors Can’t Match.

THE INGREDIENT MANUFACTURER THAT BUILDS UNIQUE CONCEPTS FOR YOUR BRAND SUCCESS

Talk to our Head of NPD Ingredient Strategy

What NATIVE EXTRACTS Does for Brands

The next beauty leaders Must Bridge Science With Virality for success

If your ingredients aren't telling your story then your brand is already falling behind.

Today, Beauty Consumers are redefining success. Product performance and efficacy alone isn’t enough. They demand ingredient transparency, eco-responsibility, inclusivity, upcycling, connection to growers and positive impact stories that connect.

Hero ingredient choices directly impact brand relevance, trust, community alignment and long-term brand success.

NATIVE EXTRACTS turns ingredient decisions into competitive advantage, bridging advanced plant science with brand-led storytelling to support both performance and positioning.

We work alongside your formulators/contract manufacturers and marketing team to align ingredient strategy with brand vision, so products are built with purpose from the start.

This is ingredient strategy — not just ingredient supply.

BOOK YOUR DISCOVERY CALL

THE INGREDIENT PARTNER ADVANTAGE

Why Brands Choose NATIVE EXTRACTS

Leading innovaton in plant science and green chemistry, we are more than an ingredient manufacturer. We are a strategic ingredient partner and brand builder. Supporting brand differentiation, formulation decisions, and storytelling from day one.

Brand-Ready Storytelling & Media Assets

  • Ingredient backstories, visuals, and scientific documentation
  • Build transparency and trust without starting from scratch
  • Support brand reveals, launches, and ongoing content
  • Reduce reliance on external agencies and guesswork

400+ True to Nature Ingredients

  • Cellular extracts, active oils, carrier oils
  • Native Australian and non-native botanicals
  • Custom blends and brand-specific solutions
  • Ideal for new launches, reformulations, and range evolution

Advanced Cellular Extraction™

  • Captures broad phyto-compound profiles
  • Harnesses a botanical's hydrophilic entourage
  • Preserves true-to-nature integrity
  • Advances in metabolomics

Brand-Ready Storytelling & Media Assets

  • Ingredient backstories, visuals, and scientific documentation
  • Build transparency and trust without starting from scratch
  • Support brand reveals, launches, and ongoing content
  • Reduce reliance on external agencies and guesswork

400+ True to Nature Ingredients

  • Cellular extracts, active oils, carrier oils
  • Native Australian and non-native botanicals
  • Custom blends and brand-specific solutions
  • Ideal for new launches, reformulations, and range evolution

Advanced Cellular Extraction™

  • Captures broad phyto-compound profiles
  • Harnesses a botanical's hydrophilic entourage
  • Preserves true-to-nature integrity
  • Advances in metabolomics

Trusted by Brands Shaping the Next Generation of Beauty

The New Competitive Edge

"Consumers are seeking brands with soul and communities they align with. If brands aren’t bridging science and transparency with viral-driving visual storytelling, they’re already missing out."

- Lisa Carroll, CEO NATIVE EXTRACTS

For brands evolving existing products

Evolving Products Without Starting Over

Today, the ingredients you choose must go beyond the science. They shape your product, your brand story, communicate your values and align with your communities.

Now is the time to bring your legacy formulations into a new era of transparency, eco-responsibility, upcycled innovation, and emerging ingredients that meet consumer demands.

We support established brands to evolve existing SKUs by replacing past ingredient choices with the latest in plant science and green chemistry, without requiring major formulation disruption.

This enables brands to build new backstories, strengthen relevance, and lead
the longevity narrative.

Do you have an ingredient strategy that translates across your entire range, from past formulations to present releases and future extensions?

With the right ingredient strategy, hero SKUs can be refreshed, repositioned, and extended maintaining formulation integrity while unlocking new value.

BOOK YOUR DISCOVERY CALL

Why you need your own NPD Ingredient Strategist

Meet your NPD Ingredient Strategist - Your competitive advantage

Melinda and her team do NPD differently.

They operate at the intersection of ingredient chemistry, supply-chain visibility, and commercial strategy ensuring early ingredient decisions strengthen performance, scalability, and long-term brand relevance.

We don't do formulations.
We do ingredient strategy.

You gain access to over 30 years of industry knowledge, established resources, and trusted contacts, allowing you to fast-track NPD and brand launches.

Brands partner with NATIVE EXTRACTS to:

  • Access first-to-market ingredient opportunities
  • Customise ingredient strategies to differentiate at scale
  • Modernise legacy SKUs without destabilising core formulas
  • Strengthen traceability and ingredient transparency
  • Align innovation pipelines with emerging market demands
  • Access Media assets that build trust

INGREDIENT STRATEGY DETERMINES BRAND TRAJECTORY.

If you are building your next launch or reassessing your pipeline, start here.

Book Your FREE Discovery Call

WORK WITH US

Lets get started

We work alongside your Formulators and Contract Manufacturers at any stage of the process. Collaboration across brand, formulation, and manufacturing is essential to successful outcomes, and our team supports technical and regulatory considerations to ensure confidence throughout.

Discovery Call (Free, 15 min)

Phase 1: Book a call with our NPD Ingredient Strategist. Before we talk ingredients, we want to understand your brand.

Please come ready to share:

  • Your brand vision, values, and market positioning
  • Your product objectives and commercial goals

This allows us to assess if we’re the right fit and identify where ingredient strategy can best support your brand’s success.

STRATEGIC ENGAGEMENT (Up to 1 Hour)

Phase 2: A deeper dive into your product ideas, brand extensions, and overall strategy.

This is where we:

  • Explore how ingredients can reinforce your brand vision
  • Identify opportunities to differentiate through ingredient selection
  • Define which products and SKUs we should focus on first

Ingredient strategy is built around your brand, not the other way around.

Creative Ideation & Ingredient Innovation

Phase 3: This is where the magic happens.

We develop curated ingredient options to explore by SKU. Diving deeper into the ingredients and its value. You will get:

  • Technical datasheets and phyto-compound profiles
  • Ingredient backstories and origin narratives
  • Potential media assets aligned with your brand mission

Every recommendation is made with performance, credibility, and brand storytelling in mind.

Ready for Trial — Final Cut

Phase 4: We narrow the ingredient selection to those that best serve your product and brand objectives.

From here we:

  • Prepare and ship samples to your formulator or contract manufacturer
  • Support technical, regulatory, and formulation questions
  • Collaborate directly with your partners to ensure alignment

Where needed, we can also introduce you to trusted formulators and contract manufacturers we work closely with.

Discovery Call (Free, 15 min)

Phase 1: Book a call with our NPD Ingredient Strategist. Before we talk ingredients, we want to understand your brand.

Please come ready to share:

  • Your brand vision, values, and market positioning
  • Your product objectives and commercial goals

This allows us to assess if we’re the right fit and identify where ingredient strategy can best support your brand’s success.

STRATEGIC ENGAGEMENT (Up to 1 Hour)

Phase 2: A deeper dive into your product ideas, brand extensions, and overall strategy.

This is where we:

  • Explore how ingredients can reinforce your brand vision
  • Identify opportunities to differentiate through ingredient selection
  • Define which products and SKUs we should focus on first

Ingredient strategy is built around your brand, not the other way around.

Creative Ideation & Ingredient Innovation

Phase 3: This is where the magic happens.

We develop curated ingredient options to explore by SKU. Diving deeper into the ingredients and its value. You will get:

  • Technical datasheets and phyto-compound profiles
  • Ingredient backstories and origin narratives
  • Potential media assets aligned with your brand mission

Every recommendation is made with performance, credibility, and brand storytelling in mind.

Ready for Trial — Final Cut

Phase 4: We narrow the ingredient selection to those that best serve your product and brand objectives.

From here we:

  • Prepare and ship samples to your formulator or contract manufacturer
  • Support technical, regulatory, and formulation questions
  • Collaborate directly with your partners to ensure alignment

Where needed, we can also introduce you to trusted formulators and contract manufacturers we work closely with.

The NATIVE EXTRACT Advantage

Ingredients That Build Brands Not Just Products

The strategic advantage behind every ingredient decision

Brands that understand their ingredients beyond the science build greater trust, relevance, and long-term brand value.

At NATIVE EXTRACTS, you don’t just access ingredients.

You access the strategy behind them.

This is how brands create products with meaning. And stories that last.

Stand Out With Ingredient Strategy

Make ingredient decisions that differentiate your brand, not dilute it.

Connect Your Entire Range

Align legacy SKUs, new launches, and future extensions under one clear ingredient
direction.

Build With What’s Next

Leverage green chemistry and upcycled innovation to stay ahead of shifting consumer expectations. e.g Red Velvet Oil


Turn Science Into Story

Translate performance into narratives that build trust, community, and commercial impact.



Stand Out With Ingredient Strategy

Make ingredient decisions that differentiate your brand, not dilute it.

Connect Your Entire Range

Align legacy SKUs, new launches, and future extensions under one clear ingredient
direction.

Build With What’s Next

Leverage green chemistry and upcycled innovation to stay ahead of shifting consumer expectations. e.g Red Velvet Oil


Turn Science Into Story

Translate performance into narratives that build trust, community, and commercial impact.



RedVelvetOil-TomatoSeedOil
RedVelvetOil-TomatoSeedOil

What's Trending

Upcycled, Pro-Planet Ingredients

Upcycled ingredients are not a niche movement. They are scaling — projected to grow 5x by 2027.

  • 60% of consumers are actively interested in upcycled products.
  • 64% of Gen Z and Millennials are willing to pay more for sustainable options.
  • 97% want greater transparency from beauty brands about ingredients and sourcing.

Tomato harvest marks the next release of our upcycled Red Velvet Oil™. Derived from cold-pressed tomato seeds diverted from waste streams and naturally rich in lycopene, phytosterols, and essential fatty acids.

This reflects a broader shift in beauty. Performance, circularity, and responsible sourcing are no longer optional.

For brands prioritising transparency, impact, and long-term relevance, this is ingredient innovation aligned with where the market is heading.

Read More

Book a call with our Head of NPD Ingredient Strategy. Limited consultation spots available each month.

Build Your Competitive Edge With Ingredient Strategy