New Zealand Formulators’ and Brands’ Opportunities Expand with Cellular Extracts
NATIVE EXTRACTS announces strategic expansion and exclusive NZ distribution partner, Pure Ingredients/Pure Nature, New Zealand’s leading importer and distributor of cosmetic ingredients.
Alstonville, New South Wales, 2nd August, 2021 - NATIVE EXTRACTS Pty Ltd, the Australian ingredient manufacturer behind the revolutionary Cellular Extraction and R&D of water-soluble plant profiling, announces a strategic partnership with the Pure Ingredients/Pure Nature group. As one of New Zealand’s leading importers and distributors of bulk cosmetic ingredients, they now offer local formulators and brands a new palette of natural molecules through traceable, transparent and True to Nature Cellular Extracts.
Cellular Extracts are an eco-conscious alternative to traditional plant extracts, delivering plants’ water-soluble phyto-compounds in their entourage, a breakthrough NATIVE first announced in 2013, including the ability to harness the highly unstable natural Vitamin C molecule through the NE Kakadu Plum Cellular Extract.
Both companies, founded in 2012, share great synergies in rigorous standards of quality and certification, and a fundamental ethos to supply natural, “clean” and eco-conscious ingredient options, rooted in transparency and inclusion.
NATIVE EXTRACTS is fast becoming an iconic, globally-recognized ingredient manufacturer, advancing scientific innovations, engineering, and backed by a technical team with in-depth expertise across multiple extraction protocols. NATIVE’s library of 600+ extracts features unique Australian species, as well as new versions of traditional botanicals. Their groundbreaking introduction of native, water- and oil-soluble ingredients has been a significant contributing factor to the global phenomenon of A-Beauty, and their term “native” has become synonymous with Australian-themed skincare, with some brands even adopting NATIVE EXTRACTS’ logo on their packaging.
NATIVE’s Innovator & Director, Lisa Carroll, says “I am excited to be working with Pure Ingredients and Pure Nature’s online community to share our advances in harnessing natural molecules from botanical species, created with conscious manufacturing practices, such as composting by-products, recycling, repurposing crop surplus and waste biomass, energy-efficient processing, and creating all Cellular Extracts with rain-harvested water, which saves the public supply approximately 1000L/day. Our partnership is a perfect fit."
“We have been working with NZ brands for years and see this new relationship with Pure Nature as an avenue to further kiwi brands’ inspiring, natural formulation design and extend our impact through more natural solutions and planet-conscious initiatives abroad. Historically, we have collaborated on some exciting projects with NZ brands, but with engagement growing, it is definitely time to have a local representation with partners who value service and quality as much as we do,” says Carroll.
Named as one of Australia’s key players in the Plant Extracts Market1, NATIVE launched their global distributor acquisition in 2021 to meet the explosion in demand for clean, plant-based ingredients. Through a strategic network of distributors, NATIVE’s range of Cellular Extracts, Unique Seed Oils and infusions, and Native Essences offer new combinations of phyto-compounds at breakthrough concentrations for cosmetics, in addition to nutraceuticals, supplements and phyto-wellness concepts, which are forecasted to take the largest share of the extracts market over the next five years.
NATIVE’s Innovator & Director, Lisa Carroll, says “these partnerships are more than an extension of NATIVE, but two-way collaborations that allow us to gain greater understanding of a region’s unique needs and objectives so we can best support their clients. We not only provide clean and eco-conscious ingredients, but also consult on creating new natural solutions for the health, wellness and beauty industries. Working with experts around the world, NATIVE will continue to expand our R&D on extraction technologies and methodologies, to deliver nutrients of unique species, driving positive impact for people and planet through more natural product formulations.”
“I can’t wait to bring our Innovation Map template to New Zealand’s cosmetic community! It has been a great tool to build brand extensions and NPD in Australia and with our USA partners. I’m looking forward to seeing what magic NZ will create with a more extensive range now available locally,” says Carroll.
ABOUT NATIVE EXTRACTS
Founded in 2012, NATIVE EXTRACTS Pty Ltd are pioneering leaders in delivering True to Nature phyto-compound profiles from unique, powerful botanical sources, including breakthroughs in harnessing the natural Vitamin C molecule with stability over 24 months. While offering an extensive hydrophilic Cellular Extract range, they continue to expand their oil-soluble range of unique native seed oils and infusions, and recently announced their nutraceutical range of world-first Plant Essences – nutrient dense, highly concentrated liquids for ingestion and health-span applications. Based in the Northern Rivers Hinterland region on the Australian east coast with a global distribution network, NATIVE operates a conscious manufacturing facility that minimizes energy consumption and waste for traceable, transparent, and True to Nature molecules for natural solutions. Backed by rigorous standards of quality control and certified ISO9001:2015, Food Grade and Organic Certified, NATIVE is the industry choice for ingredient commercialization, custom projects and continuous R&D for the Cosmetic, Nutraceutical, Pharmaceutical, Food & Beverage industries.
MORE AT … https://www.nativeextracts.com/
ABOUT PURE INGREDIENTS
Founded in 2012, Pure Ingredients Ltd is one of New Zealand’s leading importers and distributors of bulk cosmetic ingredients. Sourcing only the finest quality ingredients from around the globe, Pure Ingredients prides itself as a key player in New Zealand’s burgeoning natural products industry. Pure Ingredients’ warehouse and re-packing facility in Glendene currently carries over 1,000 products, with a heavy emphasis on those which are natural and certified organic. Pure Ingredients’ rigorous standards of quality control are recognised by both its ISO9001:2015 accreditation and BioGro Organic certification.
MORE AT … https://pureingredients.co.nz