New Zealand Formulators’ and Brands’ Opportunities Expand with Eco-conscious Cellular Plant Extracts
NATIVE EXTRACTS Pty Ltd, the Australian ingredient manufacturer behind the revolutionary Cellular Extraction and R&D of water-soluble plant profiling, announces a strategic partnership with the Pure Ingredients/PureNature group. As one of New Zealand’s leading importers and distributors of bulk cosmetic ingredients, they now offer local formulators and brands a new palette of natural molecules through traceable, transparent and True to Nature Cellular Extracts. New opportunities leverage botanical extracts that offer a range of phyto-compounds and their derivatives, transferred across the cell membrane and suspended in a liquid medium, ready to formulate with.
Cellular Extracts are an eco-conscious and responsible alternative to traditional plant extracts – employing manufacturing processes that are energy and biomass efficient, created using rain-harvested (deionized/purified) water, repurposing crop surplus, recycling and composting by-products. Cellular Extracts deliver a plant’s water-soluble phyto-compounds in their entourage, a breakthrough NATIVE first announced in 2013, including the ability to harness the highly unstable natural Vitamin C molecule through the NE Kakadu Plum Cellular Extract. They continue to advance their work on delivering biological ascorbic acid (Natural Vit C) with their new nutrient-dense Kakadu Plum liquids from their Native EssenXces range, achieving 16,000mg/100g.
EXPANDING THE REACH OF AUSTRALIAN BOTANICALS
Since 2016, owner Lisa Carroll restructured the company and expanded its R&D to incorporate a wider range of extraction technologies, built new equipment and continues to grow a team and partnerships with diverse skill sets from Biochemists, Naturopaths, Biotechnologists, Extraction technicians, and Plant Science analytical services expertise. Multiple Australian Universities are leveraging their work to study their plant profiles, their antioxidant capacity and more, to improve our knowledge of a species and potential benefits.
Both companies, founded in 2012, share great synergies in rigorous standards of quality and certification, and a fundamental ethos to supply natural, “clean” and eco-conscious ingredient options, grounded in transparency and inclusion. General Manager Emmett Bowker shares, “Native Extracts is a beautiful fit for Pure Ingredients and PureNature both in terms of product range and company ethos. The opportunity to offer this amazing and inspirational range here in Aotearoa really was a no-brainer and we are looking forward to introducing Kiwis to the wonderful world of Australian native botanical extracts.”
NATIVE EXTRACTS is fast becoming an iconic, globally recognized ingredient manufacturer, advancing scientific innovations, engineering, and backed by a technical team with in-depth expertise across multiple extraction protocols, and continuous advances in their existing processes. NATIVE’s library of over 300 extracts features unique Australian species, as well as new “True to Nature” versions of traditional botanicals. Their groundbreaking introduction of native, water- and oil-soluble ingredients has been a significant contributing factor to the global phenomenon of A-Beauty, and their term “native” has become synonymous with Australian-themed skincare, with some brands even adopting NATIVE EXTRACTS’ logo on their packaging to communicate their ingredients deliver the natural molecules.
ECO-CONSCIOUS INNOVATIONS FOR NATURAL FORMULATIONS
NATIVE’s Innovator & Director, Lisa Carroll, says “I am excited to be working with Pure Ingredients and PureNature’s online community to share our advances in harnessing natural molecules from botanical species, created with conscious manufacturing practices, such as composting by-products, recycling, repurposing crop surplus and waste biomass, energy-efficient processing, and creating all Cellular Extracts with rain-harvested water, which saves the public supply approximately 1000L/day. Our companies share a similar vision making the partnership a perfect fit.”
“We have been working with NZ brands for years and see this new relationship with PureNature as an avenue to further support Kiwi brands’ inspiring, natural formulation design and extend our impact through more natural solutions and planet-conscious initiatives abroad. NZ contract manufacturers and brands have been influential in quality environmentally conscious skin care, and we have collaborated on some exciting projects with NZ brands wanting access to natural molecules from traditional botanical species, but with engagement growing, it is definitely time to have a local representation with partners who value service and quality as much as we do,” says Carroll.
THE BEGINNING OF NATIVE'S GLOBAL DISTRIBUTOR ACQUISITION
Named as one of Australia’s key players in the Plant Extracts Market1, NATIVE launched their global distributor acquisition in 2021 to meet the explosion in demand for clean, plant-based ingredients. Through a strategic network of distributors, NATIVE’s ranges offer formulators options of hydrophilic, fatty acid and volatile compound profiles - Cellular Extracts, unique Seed Oils and Infusions, exclusive essential oil and contract commercialization. The Native EssenXces range offer new combinations of phyto-compounds at breakthrough concentrations for cosmetics, in addition to nutraceuticals, supplements and phyto-wellness concepts, which are forecasted to take the largest share of the extracts market over the next five years.
NATIVE’s Innovator & Director, Lisa Carroll, says “these partnerships are more than an extension of NATIVE, but two-way collaborations that allow us to gain greater understanding of a region’s unique needs and objectives so we can best support their clients. We not only provide clean and eco-conscious ingredients, but also consult on creating new natural solutions for the health, wellness and beauty industries. Working with experts around the world, NATIVE will continue to expand our R&D on extraction technologies and methodologies, to deliver nutrients of unique species, driving positive impact for people and planet through more natural product formulations.”
“I can’t wait to bring our Innovation Map template to New Zealand’s cosmetic community! It has been a great tool to build brand extensions and NPD in Australia and with our USA partners. I’m looking forward to seeing what magic NZ will create with a more extensive range now available locally,” says Carroll.
ARE YOU AN INGREDIENT SUPPLIER INTERESTED IN ADDING ADVANCED CELLULAR EXTRACTS TO YOUR SELECTION?
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MORE ABOUT PURE INGREDIENTS
Founded in 2012, Pure Ingredients Ltd is one of New Zealand’s leading importers and distributors of bulk cosmetic ingredients. Sourcing only the finest quality ingredients from around the globe, Pure Ingredients prides itself as a key player in New Zealand’s burgeoning natural products industry. Pure Ingredients’ warehouse and re-packing facility in Auckland currently carries over 1,000 products, with a heavy emphasis on those which are natural and certified organic. Pure Ingredients’ rigorous standards of quality control are recognised by both its ISO9001:2015 accreditation and BioGro Organic certification.